Social Media Marketing – Proven Online Strategies #3
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Social media marketing is starting to become a regular coffee shop conversation, and business owners are starting to see the benefits of using social media for business. Many people talk about social media marketing but many really have no clue what it is, or what it is really about. Let alone, how to actually market this way effectively. Although, even the short time it has been in use, social media marketing is a marketing concept that must be in your bag of marketing strategies.
The scope in which you can implement this marketing concept goes into the areas of social advertising, and using it as a means of social networking for business. Simply creating a Facebook page and Twitter feed, and putting some random status updates about the salami sandwich you are eating is not going to cut it.
But before you start to dive into social media marketing, you must first understand why social media marketing is so important to your business, and how you can implement social media for business.
Let’s have a look at why. With over 700,000,000 members, Facebook and Twitter are giants that cannot be ignored. Social networks have literally changed the way people research and make buying decisions. Consumers use social media outlets as a social proof and testimonial system for businesses they may be looking to patronize, or a product they may be considering for purchase.
When social media marketing is leveraged in your favor you’ll have the opportunity to build more trust, respect, and credibility with your prospects and customers than ever before. Imagine being able to have ongoing feedback on how to improve your business, and sell more of your products or services on a daily basis. Imagine being able to turn every customer into a potential raving fan who will advertise for you. That is just a glimpse of what social media marketing can do for your business.
The power of this marketing concept is immense, and goes way beyond some of the traditional marketing strategies used today. Social media marketing is a form of social advertising, or sometimes referred to as “word of mouth” advertising.