Lead Capture & Follow Up Campaigns – Proven Online Strategies #2
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Today we would like to share with you another powerful marketing concept to help generate leads online. It is the use and implementation of a lead capture and follow up campaign, and follow up marketing. This proven online strategy works, if used properly. This is a must for businesses or anyone looking to grow online.
Did you know that a great web page will convert approximately 5% of its visitors to make a purchase. Meaning that over 95% of the traffic you are sending to your website, and paying for, is currently going to waste. However, the average page that offers consumers free information in exchange for their contact information gets a 35-40% conversion. Imagine being able to instantly increase your return on leads 7 fold, and do it with push button automation.
The way to generate this level of conversion is with an effective lead capture and follow up campaign. There are many lead capture and follow up marketing systems on the market that can help with this, but you need one with "push button" automation and one with multi-channel response capabilities. Not sure what multi-channel response capabilities are? Stay tuned, as we will be discussing this in much more detail in the near future.
Having the right lead capture and follow up campaign will make or break your marketing campaign. If you don’t have a way to capture a prospect’s contact information, than you won’t have a way to follow up with them, or sell to them either now or in the future. Most prospects do not buy on their first visit, sometimes it is not until the 9th or 10th time they come back to your website that they will actually buy something from you.
But how do you keep them coming back that many times? For starters, if you didn’t capture their contact information somewhere along the line, then there is a good chance they will never come back because it is likely they will forget about you completely.
By implementing a multi-channel response follow up marketing campaign, and performing effective follow up marketing to them, your chances of them coming back have just increased substantially. This is by far one of the most powerful marketing strategies you can implement in your business, and it is also a marketing concept that is often overlooked by website owners trying to generate leads and business online.