Author Archives: Huffington Post

The Social/Digital Battleground: David Vs. Goliath Round II

Posted ago by Huffington Post

Social media and small business were made for each other. These companies have little or no marketing staff. Social media offers the opportunity to reach millions of potential consumers through virtual channels. The cost savings are significant, and
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The Social/Digital Battleground: David Vs. Goliath Round II

Posted ago by Huffington Post

Social media and small business were made for each other. These companies have little or no marketing staff. Social media offers the opportunity to reach millions of potential consumers through virtual channels. The cost savings are significant, and
See all stories on this topic »

Hefty Insurance Industry Donation Helped Small Business Group Fight Obamacare

Posted ago by Huffington Post

While there was nothing illegal about the donation, the National Journal reported, it underscores how deeply the small business group has allied itself with the industry and special interest groups that seek to weaken the Affordable Care Act. The
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Is Social Media Really Marketing?

Posted ago by Huffington Post

I spent a lot of my career in marketing, and I teach a few marketing courses. I can talk about the foundational aspects of marketing all day long: the 4 Ps, integrated marketing communications, consumer behavior, and so on. Has social media obviated
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Charles Ramsey, ‘Ratchet’ Social Media and the Exploitation of Lower-Class

Posted ago by Huffington Post

I think the word “ratchet” might be on my top five lists of most hated words (the N-word and “YOLO” are among my highest). I was at a bar one night in Philadelphia when I constantly heard a girl across from me mimicking a colloquial country accent
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